Finding Clients
Why Start With Painters and Landscapers?
These businesses make excellent first clients for several reasons:
Client Value: High-value customers who spend thousands per project
Revenue Potential: Significant monthly income from each new client
Website Status: Often maintain outdated, ineffective websites
Competitive Edge: In local markets, a standout website can:
Bring in 1-2 extra clients per month
Generate thousands in additional revenue
Outperform competitors through better online presence
Convert more visitors into leads
The 10-Second Outdated Website Checklist
When browsing potential client websites, look for these red flags:
❌ Old-school layout (blocky, too simple, no dynamic sections)
❌ Using Facebook pages as a website (bad for conversions)
❌ Poor branding (small logo, no strong colors, generic look)
❌ Weak CTA (only 1 button or bad button design)
❌ Basic fonts (default fonts, no styling hierarchy)
❌ No animations or interactivity (everything static)
❌ Limited pages (only Home, About, Contact — no extras)
❌ Outdated footer (no links, no extra info)
❌ Looks bad or clunky on mobile (check quickly on your phone)
❌ Bad images (low quality, poorly placed, no optimization)
❌ No SEO signs (no blog, no fresh content, no service pages)
Best Industries to Target
Painters
High-value clients, terrible websites, minimal updates needed
Already mentioned
Landscapers
Same as painters, plus seasonal promotions
Already mentioned
Accountants
High trust needed, small but valuable client base
May want extra service-specific pages
Lawyers
High-ticket clients, competitive market
Often need multiple service pages
Restaurants
Local SEO critical, simple menu/booking pages
May need menus and booking integrations
Chiropractors
Local service, high-value clients
Testimonials and service pages are important
Dentists
High revenue per client, local competition
May want service pages and online booking
Auto Repair Shops
Local loyalty important, not very tech-savvy
Service list and contact form crucial
Home Cleaning Services
Trust and local presence matter
Simple services + booking/contact needed
Real Estate Agents
High commissions per client, personal branding matters
Might need property listings added
Personal Trainers
Local reputation, high client value, simple site needs
Class schedules or booking forms might help
Pet Groomers
Local, recurring clients, low competition online
Portfolio (before/after gallery) is a plus
Step-by-Step Lead Generation Process
Start with Google Maps
Go to https://www.google.com/maps
Search for "(INDUSTRY) in (LOCAL AREA)"
Example: "painters in brussels"
Open the first 20 websites
Identify outdated websites using the checklist above
Review Google Profiles Check for these indicators:
✅ Active Google Business Profile
✅ Good recent reviews (within last 12 months)
❌ No reviews in 3+ years = DISQUALIFY
❌ Many bad reviews = DISQUALIFY
❌ No response to bad reviews = DISQUALIFY
❌ Aggressive responses to bad reviews = DISQUALIFY
✅ Professional responses to bad reviews = QUALIFY
✅ Shows they care about their reputation
Record Lead Information For each potential client, document:
Business Name
Web Address
Phone Number
Number of times called
Search Location
Business Type
Platform (use https://builtwith.com to check)
Additional Notes
Expand to Yelp
Repeat the same process on Yelp
You may find businesses not listed on Google Maps
Build Your List
Aim for 50 qualified leads
If you exhaust one industry (painters), move to the next (landscapers)
Keep your lead information organized in your pipeline
Success Metrics
From real-world experience:
Out of 100 calls, expect 30-40 answers
From those who answer, 7-10 typically show interest
From interested leads, 2-3 usually close
Results vary: some weeks you might close 5 deals, others none
With Conversionzign's speed, you can handle multiple new clients per week
Next Steps
Once you've built your lead list, move on to Making Sales (Phone & Email Scripts) to learn how to convert these leads into paying clients.
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