Finding Clients

Why Start With Painters and Landscapers?

These businesses make excellent first clients for several reasons:

Client Value: High-value customers who spend thousands per project

Revenue Potential: Significant monthly income from each new client

Website Status: Often maintain outdated, ineffective websites

Competitive Edge: In local markets, a standout website can:

• Bring in 1-2 extra clients per month

• Generate thousands in additional revenue

• Outperform competitors through better online presence

• Convert more visitors into leads

The 10-Second Outdated Website Checklist

When browsing potential client websites, look for these red flags:

• ❌ Old-school layout (blocky, too simple, no dynamic sections)

• ❌ Using Facebook pages as a website (bad for conversions)

• ❌ Poor branding (small logo, no strong colors, generic look)

• ❌ Weak CTA (only 1 button or bad button design)

• ❌ Basic fonts (default fonts, no styling hierarchy)

• ❌ No animations or interactivity (everything static)

• ❌ Limited pages (only Home, About, Contact — no extras)

• ❌ Outdated footer (no links, no extra info)

• ❌ Looks bad or clunky on mobile (check quickly on your phone)

• ❌ Bad images (low quality, poorly placed, no optimization)

• ❌ No SEO signs (no blog, no fresh content, no service pages)

Best Industries to Target

Industry	Why It's a Good Fit	Special Notes
Painters	High-value clients, terrible websites, minimal updates needed	Already mentioned
Landscapers	Same as painters, plus seasonal promotions	Already mentioned
Accountants	High trust needed, small but valuable client base	May want extra service-specific pages
Lawyers	High-ticket clients, competitive market	Often need multiple service pages
Restaurants	Local SEO critical, simple menu/booking pages	May need menus and booking integrations
Chiropractors	Local service, high-value clients	Testimonials and service pages are important
Dentists	High revenue per client, local competition	May want service pages and online booking
Auto Repair Shops	Local loyalty important, not very tech-savvy	Service list and contact form crucial
Home Cleaning Services	Trust and local presence matter	Simple services + booking/contact needed
Real Estate Agents	High commissions per client, personal branding matters	Might need property listings added
Personal Trainers	Local reputation, high client value, simple site needs	Class schedules or booking forms might help
Pet Groomers	Local, recurring clients, low competition online	Portfolio (before/after gallery) is a plus

Step-by-Step Lead Generation Process

1. Start with Google Maps

   • Go to https://www.google.com/maps

   • Search for "(INDUSTRY) in (LOCAL AREA)"

   • Example: "painters in brussels"

   • Open the first 20 websites

   • Identify outdated websites using the checklist above

2. Review Google Profiles Check for these indicators:

   • ✅ Active Google Business Profile

   • ✅ Good recent reviews (within last 12 months)

   • ❌ No reviews in 3+ years = DISQUALIFY

   • ❌ Many bad reviews = DISQUALIFY

   • ❌ No response to bad reviews = DISQUALIFY

   • ❌ Aggressive responses to bad reviews = DISQUALIFY

   • ✅ Professional responses to bad reviews = QUALIFY

   • ✅ Shows they care about their reputation

3. Record Lead Information For each potential client, document:

   • Business Name

   • Web Address

   • Phone Number

   • Number of times called

   • Search Location

   • Business Type

   • Platform (use https://builtwith.com to check)

   • Additional Notes

4. Expand to Yelp

   • Repeat the same process on Yelp

   • You may find businesses not listed on Google Maps

5. Build Your List

   • Aim for 50 qualified leads

   • If you exhaust one industry (painters), move to the next (landscapers)

   • Keep your lead information organized in your pipeline

Success Metrics

From real-world experience:

• Out of 100 calls, expect 30-40 answers

• From those who answer, 7-10 typically show interest

• From interested leads, 2-3 usually close

• Results vary: some weeks you might close 5 deals, others none

• With Conversionzign's speed, you can handle multiple new clients per week

Next Steps

Once you've built your lead list, move on to Making Sales (Phone & Email Scripts) to learn how to convert these leads into paying clients.