Design Style

The Design Style step in Conversionzign allows you to define the visual aesthetic for your website redesign. Your choice of design style influences the overall look and feel of your site, including typography, visual elements, spacing, and more.

Understanding Design Styles

Each design style represents a distinct visual approach, each with its own character and conversion optimization considerations:

Modern Minimal

• Characteristics: Clean layouts, ample white space, thin typography, subtle colors

• Conversion Strengths: Focuses attention on key elements, reduces cognitive load

• Best For: Technology companies, luxury brands, professional services

• Visual Elements: Simple icons, understated graphics, minimal photography

Bold & Vibrant

• Characteristics: Strong color contrasts, prominent elements, dynamic layouts

• Conversion Strengths: High visual impact, strong emotional response, memorable

• Best For: Entertainment, youth-focused brands, creative agencies

• Visual Elements: Bright colors, large typography, eye-catching photography

Corporate Professional

• Characteristics: Structured layouts, business-appropriate colors, formal tone

• Conversion Strengths: Establishes credibility, communicates reliability

• Best For: B2B services, financial institutions, consulting firms

• Visual Elements: Business imagery, structured information presentation, muted color palette

Friendly & Approachable

• Characteristics: Rounded elements, warm colors, friendly typography

• Conversion Strengths: Builds trust, reduces anxiety, increases engagement

• Best For: Healthcare, education, community services, small businesses

• Visual Elements: Soft edges, human-centered photography, conversational copy style

Elegant & Sophisticated

• Characteristics: Refined typography, subtle animations, thoughtful spacing

• Conversion Strengths: Creates premium perception, elevates brand positioning

• Best For: High-end products, boutique services, artistic ventures

• Visual Elements: Serif typography, artistic photography, restrained color palette

Selecting a Design Style

When choosing a design style in Conversionzign, consider:

1. Brand Personality: What attributes define your brand (professional, friendly, creative)?

2. Target Audience: What aesthetic would resonate with your specific audience?

3. Industry Expectations: What design approach is common or expected in your industry?

4. Conversion Goals: What style best supports your specific conversion objectives?

The Selection Interface

The Design Style step presents you with:

• Visual examples of each design style

• Key characteristics and descriptions

• Sample elements showing how each style might look

• Recommendations based on your industry and landing page type

How to Choose

1. Review the visual examples for each design style

2. Consider which style best aligns with your brand identity

3. Click on each style to see more detailed examples

4. Select the option that best represents your desired aesthetic

5. Click "Next" to proceed to the Conversion Sparks step

Style Preview Features

To help with your decision, each style option includes:

• Sample header designs

• Button and call-to-action styling

• Typography examples

• Color palette suggestions

• Content layout previews

Impact on Final Design Documents

Your design style selection impacts:

• The visual presentation recommendations in your design documents

• Typography and color palette suggestions

• UI element styling recommendations

• Overall aesthetic direction for your redesign

Industry-Specific Recommendations

Conversionzign may highlight certain design styles based on:

• Your selected industry

• Your landing page type

• Conversion optimization research for your specific sector

Changing Your Selection Later

If you need to change your design style after moving forward:

1. Navigate back to the Design Style step using the step indicator

2. Make a new selection

3. Your updated choice will be reflected in subsequent steps

Best Practices

• Choose a style that aligns with your brand values and personality

• Consider your audience's preferences and expectations

• Balance aesthetic appeal with conversion optimization principles

• Remember that your design style should support—not distract from—your content and calls to action