Landing Page Type

The Landing Page Type step in Conversionzign helps you define the primary purpose and structure of your landing page. Selecting the right landing page type ensures that your redesign is optimized for its specific conversion goals.

Understanding Landing Page Types

Different landing page types serve different business objectives. Conversionzign offers several landing page types, each optimized for specific conversion goals:

One-Pager

• Purpose: Present all key information on a single scrolling page

• Key Elements: All sections in one flow, strong visual hierarchy, multiple CTAs

• Best For: Service providers, small businesses, and consultants with focused offerings

Lead Qualification Page

• Purpose: Qualify potential leads through specific questions

• Key Elements: Short form with qualifying questions, progress indicators

• Best For: B2B services, consulting, specialized service providers

Free Consultation

• Purpose: Book free expert calls or consultations

• Key Elements: Booking form, expert credentials, value proposition

• Best For: Consultants, coaches, advisors, specialized service providers

Cost/Savings Calculators

• Purpose: Engage users with interactive cost estimations

• Key Elements: Interactive calculator tool, input fields, clear results display

• Best For: Financial services, contractors, utilities, and subscription services

Selecting a Landing Page Type

When choosing a landing page type in Conversionzign, consider:

1. Primary Goal: What action do you want visitors to take?

2. Visitor Intent: What is the visitor looking for?

3. Sales Cycle: How complex is your sales process?

4. Product Complexity: How much explanation does your product/service need?

The Selection Interface

The Landing Page Type step presents you with:

• Visual examples of each landing page type

• Brief descriptions of each type's purpose

• Selection cards with key characteristics

• Recommendations based on your industry (if selected earlier)

How to Choose

1. Review each landing page type option presented

2. Consider your primary conversion goal

3. Click on a type to see more details about its structure and purpose

4. Select the option that best matches your needs

5. Click "Next" to proceed to the Design Style step

Customization Options

Some landing page types offer additional customization options:

• Form Field Selection: For lead generation pages

• Product Display Options: For product showcase pages

• Content Sections: Optional sections for different landing page types

Impact on Final Design Documents

Your landing page type selection impacts:

• The overall structure of your redesign

• Section recommendations in the Section Breakdown document

• Conversion element placement suggestions

• Content length and organization guidelines

Changing Your Selection Later

If you need to change your landing page type after moving forward:

1. Navigate back to the Landing Page Type step using the step indicator

2. Make a new selection

3. Note that changing your landing page type may affect selections in subsequent steps

Best Practices

• Choose based on your specific conversion goals, not just visual appeal

• Consider your audience's expectations and familiarity with your product

• For complex products or services, choose types that allow for more explanatory content

• For straightforward offers, simpler landing page types often convert better