Landing Page Type
The Landing Page Type step in Conversionzign helps you define the primary purpose and structure of your landing page. Selecting the right landing page type ensures that your redesign is optimized for its specific conversion goals.
Understanding Landing Page Types
Different landing page types serve different business objectives. Conversionzign offers several landing page types, each optimized for specific conversion goals:
One-Pager
Purpose: Present all key information on a single scrolling page
Key Elements: All sections in one flow, strong visual hierarchy, multiple CTAs
Best For: Service providers, small businesses, and consultants with focused offerings
Lead Qualification Page
Purpose: Qualify potential leads through specific questions
Key Elements: Short form with qualifying questions, progress indicators
Best For: B2B services, consulting, specialized service providers
Free Consultation
Purpose: Book free expert calls or consultations
Key Elements: Booking form, expert credentials, value proposition
Best For: Consultants, coaches, advisors, specialized service providers
Cost/Savings Calculators
Purpose: Engage users with interactive cost estimations
Key Elements: Interactive calculator tool, input fields, clear results display
Best For: Financial services, contractors, utilities, and subscription services
Selecting a Landing Page Type
When choosing a landing page type in Conversionzign, consider:
Primary Goal: What action do you want visitors to take?
Visitor Intent: What is the visitor looking for?
Sales Cycle: How complex is your sales process?
Product Complexity: How much explanation does your product/service need?
The Selection Interface
The Landing Page Type step presents you with:
Visual examples of each landing page type
Brief descriptions of each type's purpose
Selection cards with key characteristics
Recommendations based on your industry (if selected earlier)
How to Choose
Review each landing page type option presented
Consider your primary conversion goal
Click on a type to see more details about its structure and purpose
Select the option that best matches your needs
Click "Next" to proceed to the Design Style step
Customization Options
Some landing page types offer additional customization options:
Form Field Selection: For lead generation pages
Product Display Options: For product showcase pages
Content Sections: Optional sections for different landing page types
Impact on Final Design Documents
Your landing page type selection impacts:
The overall structure of your redesign
Section recommendations in the Section Breakdown document
Conversion element placement suggestions
Content length and organization guidelines
Changing Your Selection Later
If you need to change your landing page type after moving forward:
Navigate back to the Landing Page Type step using the step indicator
Make a new selection
Note that changing your landing page type may affect selections in subsequent steps
Best Practices
Choose based on your specific conversion goals, not just visual appeal
Consider your audience's expectations and familiarity with your product
For complex products or services, choose types that allow for more explanatory content
For straightforward offers, simpler landing page types often convert better
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