Making Sales

Expected Conversion Rates

When starting your outreach campaign, here's what you can typically expect:

• Call Answer Rate: 30-40% (30-40 answers per 100 calls)

• Interest Rate: 20-25% of answered calls (7-10 interested prospects)

• Close Rate: 25-30% of interested prospects (2-3 sales)

Results can vary significantly based on your approach and the market. With Conversionzign's efficiency, you can handle multiple new clients per week - some users report closing up to 5 deals in a single day.

The Perfect Opening Line

"I created 5 website designs for you and I wanted to see if you would like to see them."

This works because it:

• Offers immediate value

• Shows initiative

• Creates curiosity

• Removes pressure

Phone Sales Script

Step	What You Say	Why It Works
1. Introduction	"Hey, is this [Business Name]?"	Quick and casual opener
2. Why You're Calling	"My name's [Your Name]. I am a stay at home dad web developer and I went ahead and created 5 new designs for your website — would you like to see them?"	Immediate value without sounding like you're "selling"
3. If They Ask About Cost	"It costs nothing to look at them. I charge $0 down and just $150 a month if you want me to make one live."	Removes risk and makes them curious
4. Confirm How to Send	"Cool — what's easier for you? WhatsApp? Email? Text?"	Removes friction to getting the designs to them
5. If They Hesitate	"No pressure. If you don't like them, no worries. If you do, we can get you online with no headaches."	Lowers their guard
6. If They Want More Info	"The $150/month covers hosting, unlimited edits, 24/7 support, lifetime updates, Google Profile help, and analytics."	Value stack to show it's not "just a website"
7. If They Ask About Ownership	"You keep your domain. If you cancel, the design/code stay with me. But usually within 6–12 months, you'll start seeing strong results and want to keep it going."	Sets expectations clearly and confidently

Email Templates

Initial Outreach Email

Subject: 5 Free Website Redesign Concepts for [Business Name]

Hi [First Name],

I'm a stay-at-home dad and web developer who took the initiative to create 5 fresh design concepts for your website. No strings attached—just thought you might find them interesting.

If you're curious, I'd be happy to share them. What's the best way to send them over? Email, WhatsApp, or text?

Best,
[Your Name]
[Your Contact Information]

Follow-up Email (After They Reply)

Break down your response into these key parts:

1. Thank Them

   Thanks so much for getting back to me!

2. Share the Designs

   I'll send you the 5 designs right here. (Attaching them below!)

3. Recap the Offer

   Again, no pressure at all. If you like one, I handle everything for $150/month — no upfront cost.

4. Explain What's Included

   That covers hosting, unlimited edits, 24/7 support, lifetime updates, Google Profile help, and analytics.

5. Encourage Feedback

   Feel free to let me know if any design jumps out at you!

6. Remove Pressure

   And of course, if none fit, no worries at all. Appreciate you taking a look either way.

7. Handle Ownership Questions (if asked)

   You own your domain name. If you ever cancel, the design stays with me, but most clients stay because it just works!

Best Practices

1. Always Be Ready: Have your designs ready before making contact

2. Stay Professional: Even if they're not interested, maintain professionalism

3. Follow Up: If they show interest but don't commit, follow up once a week for 3 weeks

4. Track Everything: Keep detailed notes of all interactions in your pipeline

5. Learn and Adapt: Pay attention to which approaches work best and refine your script

Next Steps

Move on to Templates & Resources for additional tools and resources to help you close more deals.